Inspiring articles about decision making in business and personal life.

Any organization can improve the speed and quality of its decisions by paying more attention to what it’s deciding.

The pattern of choices over time, both big (strategic) and small (operational), can make or break companies.

Three keys to faster, better decisions.

How to Overcome the High, Hidden Cost of Inconsistent Decision Making.

The obvious choice is often wrong.

Kahneman and the psychological phenomena around judgement and decision-making.

Judgment under Uncertainty: Heuristics and Biases.


Your life choices aren’t just about what you want to do; they’re about who you want to be.

4 Rational Decision Making Models To Make Good Choices.

How decision trees can help business leaders form a balanced picture of risks and rewards.


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